Display poster



W. FREEDMAN DISPLAY POSTER Filed May 15, 1927 n INVENTOR. WW J/wedmwm AT ORNEYS.

Patented Jan. 10, 1928.

' UNITED STATES PATENT OFFICE.

WILLIAM FBEEDMAN, OF BROOKLYN, NEW YORK, ASSIGNOR TO FREEDMAN CUT-OUTS,INQ, OF NEW YORK, N. Y'., A CORPQRATION OF NEW YORK.

DISPLAY POSTER.

Appflcation filed May 13,

board backings and then paste or otherwise secure thereto an easel f0l'll0ldll1' the stiffened sheet in upright position. uch posters arerelatively expensive to manufacture,

and are relatively heavy and bulky-for shipment, since they cannot befolded successfull It is the principal object of the present inventionto obviate many of the difficult es heretofore encountered withadvertising display posters, and to provide a poster Wh ch may be formedof thin, flexible paper, which may be folded, and to provide an improvedstretcher and easel for holding the poster in stretched and uprightposition.

It is a more specific object to provide a poster and detachable easelwhich may be cheaply manufactured and both of which may be folded forshipment.

In the drawings which how, for illustrative purposes only, a preferredform of the invention Y Fig. 1, is an isometric view of the rear side ofa display poster and illustrating features of the invention;

Fig. 2, is a view of a combined easel and stretcher blank beforefolding;

Fig. 3, is an edge view of a combined easel and stretcher, together witha flexible poster folded for storage or shipment. y In said drawings, 5indicates a poster, which maybe of flexible paper and have suitableadvertising or other matter on the front side thereof. End stitt'eners6-7 preferably of cardboard or the like, are pasted or otherwise securedto the edges of the sheet 5. In the form shown, the edges of the sheetare lapped'over the rear sides of the stifi'eners 6-7, as indicated at88. At least a part of each stiffener 67 is free of the poster sheet 5immediately adjacent thereto, for the purpose of receiving tongues of astretcher to be later described. It will be apparent that with only theend stiffeners 6-7,, the sheet 5 may be folded into small and stretcher.As shown particularly in 1927. Serial No. 190,978.

Fig. 2, the blank of the stretcher and easel may be formed of-asubstantially triangular sheet of cardboard or the like. It iswell knownthat when the cardboard is flat, as illustrated in Fig. 2, it is more orless fiexi-- ble and this feature is taken advantage of as will bedescribed. At the upper end of the blank is a tongue 9 formed by cuttingaway the upper end of the blank, and downwardly and inwardly extendingcuts 10-10 are made so as to leave shoulders 11--11 on the side wings1212 when the latter are folded. The lower tongue 13 may be -similar tothe upper tongue 9, and shoulders 14-44 are formed adjacent the base ofthis tongue the same as at the upper end. The

' blank is preferably scored so as to facilitate bending along thevertical lines 15-15 extending from the tongue 9 to the tongue 13. Whenthe side wings or braces 1212 are bent up along the scored lines 15 15,a substantially channel-shaped easel device is.

formed substantially as illustrated in Fig. 1.

The main body of the blank is thus stiffened by the side'wings bentatsubstantially right angles thereto, and the lower edges of the sidewings may constitute feet or supports for supporting the poster display,as will be obvious' In orderto hold the side wings 1212 in channelformation, I may form a cut-out 16 slitted on a substantiallysemi-circular line at the top, and on diagonal lines 17-17 at the lowerside. At the upper end of the cutout tab 16 are formed two abutmentshoulders 1818, so that when the side wings are folded into the positionshown in Fig. 1 and the holding tab 16 bent down into horizontalposition along the scored line 19, the shoulders 18-18 will engage theside wings 1212 for the purpose of holding them in channel formation asillustrated in Fig. 1.

The blank for the combined easel and stretcher may be scoredtransversely along the line 20 so as to permit folding up of the easelas illustrated in Fig. 3. A folded easel and poster sheet may thusbeassembled into small space readily adapted for storage or shipment.

When the poster sheet 5 is to be assembled with the combined easel andstretcher, the latter is flattened out into blank form as shownin Fig.2. One of the tongues, such as the upper tongue 9, is inserted betweenthe stiffener 6 and the poster sheet 5, this sheet and the stiffener 6being left unattached to each other adjacent the tongue 9 for the purose of forming a pocket for the reception the tongue. The stretcher andeasel blank is then flexed somewhat to per mit insertion of the lowertongue 13 between the stiffener 7 and the poster sheet in the samemanner as assembly at the upper end was made. When both tongues 9 and 13are in place, the inner edges of the stitleners 87 will abut theshoulders 11-11 and let-14 so that the poster sheet 5 ill be stretched.WVhen the tongues, have b en inserted, the side wings 12-l2 are bent upinto substantiall channel formation as illustrated in Fig. Land theholding tab 16 bent down so as to cause the shoulders 18-18 to ibleengage the side wings 12 laterally, and hold the combined easel andstretcher in position. The lower ends of the wings 12 -l2 constitutefeet or supports so that the poster will be held in the desired uprightposition.

It will thus be seen that I have provided a display poster device, whichis very simple in construction and cheap to manufacture. All of theparts may be, and preferably are, formed of paper and cardboard. Theparts may be folded into small space for storage or shipment. A singleeasel and stretcher ma be employed over and over again with iilerentdisplay posters. The easel and stretcher are combined into one piece sothat there are but two pieces em ployed for a complete display, namely,the sheet 5, and the combined easel and stretcher.

While the invention has been described in great detail, I do not wish tobe strictly limited to the "form shown since changes may be made withinthe scope of the invention as defined in the appended claims.

I claim:

1. In an advertising display poster, 11 flexible poster having marginalstiffeners, a combined stretcher and easel including a cardboard memberhaving end tongues fitting between the marginal stitfeners and theflexposter, abutment. shoulders on said stret-c er and extendingrearwardly from said poster at each side of said tongues to abut saidmarginal stifieners and hold the flexible poster in stretched position,said combined easel and stretcher having rearmesses wardly extendingbracing means for supporting the poster in upright position.

2. In an advertising display poster, a tie ible poster, transversecardboard stiil'eners secured to the upper and lower ends of saidposter, said stiiiteners being free of said poster for a portion oftheir lengths, a stretcher comprising a relatively flexible plane memberhaving tongues adapted to be passed between, said end stifieners and theflexible poster by springing said member outwardly between its ends, anda rearwardly extending brace on said stretcher folded rcarwardly fromsaid poster along an up and down line for rendering the stretcher rigidafter it has bccuassociatcd with said. poster as described.

Af coinbined easel and stretcher of the character described, comprisinga substantially triangular shaped piece of cardboard having upper andlower symmetrically located tongues adapted when sprung into position tocoact with and hold flexible sheet members in stretched condition, saidcardboard being scored vertically on spaced apart lines extending fromone tongue to the other to form Wings, and on opposite sides of thebases of said tongues to enable the edges of the cardboard to be foldedback.

4. In the combination defined in claim 3, said cardboard having a cutout holding tab for holding the side wings of said stiffener itfter thesame have been bent on said scored mes.

5. A combined easel and stretcher including a substantiallychannelshaped piece of cardboard having upper and lower tongues on thecentral portion of said channel-shaped piece to engage suitable meansprovided at the ends of an article. to be held in stretched condition,and a cut-out holding tab "for holding the sides of said channel inchannel position.

6. A combined easel and stretcher including a substantiallychannel-shaped piece of cardboard having upper and lower tongues on thecentral portion of said piece, shoulders on the side portions of saidpiece and at the bases of said tongues, and means for holding saidcardboard in channehshaped formation.

'WELIAM FREEDMAN

